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Wednesday, February 17th, 2010

In this New Year, this is a “new beginning.”  And, what better time to start a new blog that will begin the dialogue around the exciting potential to engage  and empower Baby Boomers around a healthy, active lifestyle.   Further, we’ll define the emerging Baby Boomer audience — the real Power Generation — in terms of marketing and communications challenges and opportunities and, hopefully, inspire meaningful campaigns and messages.  The future is bright – join the conversation.  There’s never been a better time than now!