Archive for the ‘Marketing’ Category

Boomer Outlook List – Ode to a Vibrant, Aging Population

Monday, May 10th, 2010

May is Older Americans Month, an observance sponsored over the past 47 years by the U.S. Department of Health and Human Services’ Administration on Aging.  This year’s theme — “Age Strong! Live Long!” – celebrates the diversity and vitality of today’s older population — now spanning three generations. 

The Continuum Crew, a San Francisco-based think tank, recently developed a “Boomer Outlook List” to commemorate the aging population of Baby Boomers.   Their insights illustrate the marketing potential and buying influence of the aging Baby Boomer marketplace, including:

  • Today, 2 out of every 3 people over the age of 50 in the U.S. are Baby Boomers.
  • There are more people over 65 years old today than there are teenagers.
  • By next year, 83 percent of Baby Boomers will use the Internet regularly, up from 75 percent in 2006. And, they are among the fastest-growing user groups on Facebook®.
  • Baby Boomers outspend other generations by an estimated $400 billion each year on consumer goods and services.
  • Being a generation famously characterized by having mobilized for social and political change, today 70 percent of Baby Boomers say they still feel a sense of responsibility to make the world a better place.

Among the first tier of Baby Boomers, born in 1946: Candice Bergen, Cher, Donald Trump, Steven Spielberg, and Sylvester Stallone.  And, among the youngest, born in 1964: Barry Bonds, Courtney Love, Diana Krall, Jose Conseco and Lenny Kravitz.

For the complete “Boomer Outlook List,” including some humorous and nostalgic observations, log on to the blog of Lori Bitter, president and CEO of the Continuum Crew at



Wednesday, February 17th, 2010

In this New Year, this is a “new beginning.”  And, what better time to start a new blog that will begin the dialogue around the exciting potential to engage  and empower Baby Boomers around a healthy, active lifestyle.   Further, we’ll define the emerging Baby Boomer audience — the real Power Generation — in terms of marketing and communications challenges and opportunities and, hopefully, inspire meaningful campaigns and messages.  The future is bright – join the conversation.  There’s never been a better time than now!