In this New Year, this is a “new beginning.” And, what better time to start a new blog that will begin the dialogue around the exciting potential to engage and empower Baby Boomers around a healthy, active lifestyle. Further, we’ll define the emerging Baby Boomer audience — the real Power Generation — in terms of marketing and communications challenges and opportunities and, hopefully, inspire meaningful campaigns and messages. The future is bright – join the conversation. There’s never been a better time than now!